/* ==========================================================================
   AmeriAd Solutions — shared stylesheet
   Edit here once; every page picks it up.
   ========================================================================== */

:root{
  --navy:#061930; --navy-deep:#04121F; --navy-light:#0B2645; --navy-card:#0E2942;
  --red:#E8223A; --red-dark:#D01B33;
  --white:#fff; --grey:#6B7C93; --grey-dark:#8FA6C2;
  --light:#F4F6F9; --border:#E3E8F0;
  --wrap:1200px; --r:14px;
  --ease:cubic-bezier(.22,.68,.36,1);
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0; font-family:Montserrat,-apple-system,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif;
  color:var(--navy); background:var(--white); line-height:1.65; -webkit-font-smoothing:antialiased;
}
img,svg{max-width:100%; display:block}
a{color:inherit; text-decoration:none}
h1,h2,h3{margin:0; font-weight:300; line-height:1.16; letter-spacing:-.01em}
h1{font-size:clamp(1.95rem,4.5vw,3.6rem)}
h2{font-size:clamp(1.7rem,3.4vw,2.7rem)}
h3{font-size:clamp(1.2rem,1.9vw,1.6rem); font-weight:600; letter-spacing:0}
p{margin:0}
.wrap{width:100%; max-width:var(--wrap); margin-inline:auto; padding-inline:24px}
.wrap--narrow{max-width:820px}
.eyebrow{
  font-size:.72rem; font-weight:600; letter-spacing:.22em; text-transform:uppercase;
  color:var(--red); margin-bottom:14px;
}
.center{text-align:center}
.section{padding:clamp(64px,9vw,116px) 0}
.section--tight{padding:clamp(48px,6vw,80px) 0}
.section--light{background:var(--light)}
.section--navy{background:var(--navy); color:var(--white)}
.lede{color:var(--grey); font-size:1.06rem; max-width:62ch}
.section--navy .lede{color:#A0B2C9}
.center .lede{margin-inline:auto}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex; align-items:center; justify-content:center; gap:10px;
  background:var(--red); color:#fff; font-weight:600; font-size:.95rem;
  padding:15px 30px; border-radius:8px; border:0; cursor:pointer;
  transition:background .2s var(--ease), transform .2s var(--ease);
  white-space:nowrap; font-family:inherit;
}
.btn:hover{background:var(--red-dark); transform:translateY(-2px)}
.btn--pill{border-radius:100px; padding:13px 28px}
.btn--lg{padding:18px 40px; font-size:1.02rem}
.btn--block{width:100%}
/* Outlined variant — for a secondary action on the dark hero (e.g. call). */
.btn--outline{background:transparent; border:1.5px solid rgba(255,255,255,.32); color:#fff}
.btn--outline:hover{background:rgba(255,255,255,.09); border-color:rgba(255,255,255,.55)}
.btn--outline svg{flex:0 0 auto}
.btn__arrow{transition:transform .2s var(--ease)}
.btn:hover .btn__arrow{transform:translateX(3px)}

/* ---------- nav ---------- */
.nav{
  position:sticky; top:0; z-index:50; background:rgba(6,25,48,.92);
  backdrop-filter:saturate(140%) blur(12px); border-bottom:1px solid rgba(255,255,255,.07);
}
.nav__inner{display:flex; align-items:center; gap:24px; height:96px}
.nav__logo img{height:52px; width:auto}
.nav__links{display:flex; align-items:center; gap:24px; margin-left:auto}
.nav__links a{color:#D6DFEB; font-size:.95rem; font-weight:400; transition:color .2s}
.nav__links a:hover{color:#fff}
.nav__cta{margin-left:8px}
.nav__toggle{display:none; margin-left:auto; background:none; border:0; cursor:pointer; padding:10px}
.nav__toggle span{display:block; width:24px; height:2px; background:#fff; margin:5px 0; transition:.25s var(--ease)}
.nav__toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav__toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav__toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.nav--home .nav__logo{flex-shrink:0}
.nav--home .nav__links a{white-space:nowrap; flex-shrink:0}

/* ---------- hero ---------- */
.hero{
  position:relative; overflow:hidden; color:#fff;
  background:linear-gradient(150deg,#0A2440 0%,var(--navy) 55%,var(--navy-deep) 100%);
  padding:clamp(56px,8vw,96px) 0 clamp(56px,7vw,88px);
}
.hero--short{padding:clamp(48px,6vw,76px) 0 clamp(48px,6vw,72px)}
/* Add alongside .hero--short when a .formcard--float overlaps the hero.
   The extra bottom padding is the landing space for that card — without it the
   card sits on top of the hero copy as soon as the text wraps to two lines. */
.hero--overlap{padding-bottom:clamp(130px,15vw,180px)}
.hero__mark{position:absolute; opacity:.06; pointer-events:none; user-select:none}
.hero__mark--l{left:-9%; top:18%; width:38%}
.hero__mark--r{right:-6%; top:-14%; width:34%; opacity:.028}
.hero__inner{position:relative; z-index:1; text-align:center}
.hero h1{max-width:18ch; margin-inline:auto}
.hero .eyebrow{letter-spacing:.26em}
.hero__sub{margin-top:26px; color:#A0B2C9; font-size:1.08rem}
.hero__sub strong{display:block; color:#fff; font-weight:600; margin-top:6px}
.hero__cta{margin-top:40px; display:flex; gap:16px; justify-content:center; flex-wrap:wrap}
/* Phone shown as a headline-adjacent line so it reads as a real option, not fine print. */
.hero__phone{
  display:inline-flex; align-items:center; gap:10px; margin-top:22px;
  font-size:clamp(1.35rem,2.6vw,1.9rem); font-weight:600; color:#fff;
  letter-spacing:-.01em; border-bottom:2px solid var(--red); padding-bottom:3px;
  transition:color .2s var(--ease);
}
.hero__phone:hover{color:var(--red)}
.hero__phone svg{flex:0 0 auto}
.hero__phone-note{margin-top:12px; color:#8FA6C2; font-size:.95rem}
/* Phone link in the nav bar */
.nav__phone{
  display:inline-flex; align-items:center; gap:8px; color:#fff !important;
  font-weight:600; font-size:.95rem; white-space:nowrap;
}
.nav__phone:hover{color:var(--red) !important}

/* ---------- video ---------- */
.video{
  position:relative; margin:44px auto 0; max-width:820px; aspect-ratio:16/9;
  background:var(--navy-card); border:1.5px solid #1B3E60; border-radius:var(--r);
  box-shadow:0 30px 70px rgba(0,0,0,.42); overflow:hidden;
}
.video iframe{position:absolute; inset:0; width:100%; height:100%; border:0}
.video video{position:absolute; inset:0; width:100%; height:100%; object-fit:cover; background:#000}
.video__placeholder{
  position:absolute; inset:0; display:flex; flex-direction:column; align-items:center;
  justify-content:center; gap:18px; cursor:pointer; border:0; width:100%; padding:0;
  background:center/cover no-repeat var(--navy-card);
}
/* dark scrim so the play button and label stay readable over the poster frame */
.video__placeholder::after{
  content:""; position:absolute; inset:0; background:rgba(6,25,48,.46);
  transition:background .25s var(--ease);
}
.video__placeholder:hover::after{background:rgba(6,25,48,.32)}
.video__placeholder > *{position:relative; z-index:1}
.video__play{
  width:88px; height:88px; border-radius:50%; background:var(--red); display:grid; place-items:center;
  transition:transform .25s var(--ease), background .25s var(--ease);
  box-shadow:0 10px 34px rgba(232,34,58,.42);
}
.video__placeholder:hover .video__play{transform:scale(1.08); background:var(--red-dark)}
.video__play svg{margin-left:5px}
.video__label{color:#8FA6C2; font-size:.9rem; letter-spacing:.08em; text-transform:uppercase; font-weight:500}

/* ---------- cards ---------- */
.grid{display:grid; gap:28px; margin-top:56px}
.grid--3{grid-template-columns:repeat(auto-fit,minmax(300px,1fr))}
.card{
  background:#fff; border:1.5px solid var(--border); border-radius:var(--r);
  padding:38px 34px 34px; position:relative; overflow:hidden;
  transition:transform .28s var(--ease), box-shadow .28s var(--ease), border-color .28s var(--ease);
}
.card::before{content:""; position:absolute; inset:0 0 auto; height:5px; background:var(--red)}
.card:hover{transform:translateY(-6px); box-shadow:0 22px 48px rgba(6,25,48,.13); border-color:#D3DBE7}
.card__num{
  position:absolute; top:26px; right:28px; font-size:2.1rem; font-weight:700;
  color:#E9EDF3; letter-spacing:-.02em;
}
.card__icon{width:52px; margin-bottom:26px}
.card h3{margin-bottom:14px}
.card p{color:var(--grey); font-size:.98rem}
.ticks{list-style:none; margin:24px 0 0; padding:0; display:grid; gap:11px}
.ticks li{position:relative; padding-left:22px; font-size:.95rem; font-weight:500}
.ticks li::before{
  content:""; position:absolute; left:0; top:.62em; width:8px; height:8px;
  border-radius:50%; background:var(--red);
}

/* ---------- process ---------- */
.steps{display:grid; gap:44px; grid-template-columns:repeat(auto-fit,minmax(280px,1fr)); margin-top:56px}
.step__n{
  width:64px; height:64px; border-radius:50%; background:var(--red); color:#fff;
  display:grid; place-items:center; font-size:1.5rem; font-weight:700; margin-bottom:24px;
}
.step h3{margin-bottom:12px}
.step p{color:var(--grey); font-size:.98rem}

/* ---------- founder ---------- */
.founder{
  display:grid; grid-template-columns:300px 1fr; gap:56px; align-items:center;
  max-width:940px; margin:56px auto 0;
}
.founder__photo{
  aspect-ratio:1; border-radius:var(--r); overflow:hidden; border:1.5px solid var(--border);
  background:#EDF0F5; position:relative;
}
.founder__photo img{width:100%; height:100%; object-fit:cover}
.founder__role{color:var(--red); font-weight:600; font-size:.8rem; letter-spacing:.2em; text-transform:uppercase; margin-bottom:10px}
.founder h3{font-size:1.9rem; font-weight:400; margin-bottom:16px}
.founder p{color:var(--grey)}
.founder p + p{margin-top:14px}
.founder__links{display:flex; gap:22px; margin-top:24px; font-size:.92rem; font-weight:600; flex-wrap:wrap}
.founder__links a{color:var(--navy); border-bottom:2px solid var(--red); padding-bottom:2px}

/* ---------- offer band ---------- */
.offer{position:relative; overflow:hidden}
.offer__mark{position:absolute; pointer-events:none}
.offer__mark--l{left:-8%; bottom:-30%; width:32%; opacity:.07}
.offer__mark--r{right:-5%; top:-30%; width:30%; opacity:.03}
.offer .wrap{position:relative; z-index:1}

/* ==========================================================================
   FORMS (free-analysis page)
   ========================================================================== */
.formcard{
  background:#fff; border:1.5px solid var(--border); border-radius:var(--r);
  padding:clamp(28px,4vw,48px); box-shadow:0 24px 60px rgba(6,25,48,.10);
  max-width:760px; margin:0 auto;
}
.formcard--float{margin-top:-80px; position:relative; z-index:5}
.field{margin-bottom:22px}
.field:last-of-type{margin-bottom:0}
.field label{
  display:block; font-size:.86rem; font-weight:600; margin-bottom:8px; letter-spacing:.01em;
}
.field .req{color:var(--red)}
.field .hint{display:block; font-weight:400; color:var(--grey); font-size:.8rem; margin-top:3px}
.field input,.field select,.field textarea{
  width:100%; padding:14px 16px; font:inherit; font-size:.98rem; color:var(--navy);
  background:#fff; border:1.5px solid var(--border); border-radius:8px;
  transition:border-color .2s var(--ease), box-shadow .2s var(--ease);
}
.field textarea{min-height:110px; resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{
  outline:0; border-color:var(--red); box-shadow:0 0 0 3px rgba(232,34,58,.13);
}
.field input:invalid:not(:placeholder-shown){border-color:#E8223A}
/* Two-up rows: labels may differ in height (one has a hint, one doesn't),
   so let the label block absorb the slack and pin the inputs to the bottom.
   That keeps the inputs on a shared baseline whatever the labels do. */
.field-row{display:grid; grid-template-columns:1fr 1fr; gap:22px; margin-bottom:22px}
.field-row .field{display:flex; flex-direction:column; margin-bottom:0}
.field-row .field label{flex:1 0 auto}
.field-row .field input,
.field-row .field select{margin-top:auto}

/* radio pills */
.radios{display:grid; gap:12px}
.radios--inline{grid-template-columns:repeat(auto-fit,minmax(160px,1fr))}
.radio{
  position:relative; display:flex; align-items:center; gap:12px;
  border:1.5px solid var(--border); border-radius:8px; padding:14px 16px; cursor:pointer;
  font-size:.95rem; font-weight:500; transition:border-color .2s var(--ease), background .2s var(--ease);
}
.radio:hover{border-color:#C9D3E0; background:#FAFBFD}
.radio input{position:absolute; opacity:0; width:0; height:0}
.radio__dot{
  width:20px; height:20px; border-radius:50%; border:2px solid #C4CEDC; flex:0 0 auto;
  display:grid; place-items:center; transition:border-color .2s var(--ease);
}
.radio__dot::after{
  content:""; width:10px; height:10px; border-radius:50%; background:var(--red);
  transform:scale(0); transition:transform .18s var(--ease);
}
.radio input:checked ~ .radio__dot{border-color:var(--red)}
.radio input:checked ~ .radio__dot::after{transform:scale(1)}
.radio:has(input:checked){border-color:var(--red); background:#FEF4F5}
.radio input:focus-visible ~ .radio__dot{box-shadow:0 0 0 3px rgba(232,34,58,.25)}
.form-status{font-size:.92rem; margin-top:18px; min-height:1.2em; color:#1F7A3D; font-weight:500}
.form-note{font-size:.82rem; color:var(--grey); margin-top:16px}
.section--navy .form-note{color:#7A8CA5}
.trust{
  display:flex; gap:20px; flex-wrap:wrap; justify-content:center; margin-top:34px;
  font-size:.86rem; color:var(--grey); font-weight:500;
}
.trust span{display:flex; align-items:center; gap:8px}
.trust span::before{
  content:""; width:7px; height:7px; border-radius:50%; background:var(--red); flex:0 0 auto;
}

/* ==========================================================================
   PROOF / CASE STUDY
   ========================================================================== */
/* Headline metrics */
.proof{
  display:grid; grid-template-columns:repeat(auto-fit,minmax(190px,1fr));
  gap:40px 20px; text-align:center; margin-top:8px;
}
.proof__n{
  font-size:clamp(2.1rem,4.2vw,3.2rem); font-weight:300; line-height:1.05;
  letter-spacing:-.02em; color:#fff;
}
.section--light .proof__n, .section:not(.section--navy) .proof__n{color:var(--navy)}
.proof__l{color:#93A6BE; font-size:.94rem; margin-top:10px}
.section--light .proof__l, .section:not(.section--navy) .proof__l{color:var(--grey)}
.proof__src{display:block; font-size:.78rem; color:#6E829B; margin-top:6px}

/* Rank before → after */
.rankjump{
  display:flex; align-items:center; justify-content:center; gap:clamp(16px,4vw,44px);
  flex-wrap:wrap; margin:44px auto 0;
}
.rankjump__box{
  min-width:150px; padding:26px 30px; border-radius:var(--r); text-align:center;
  border:1.5px solid var(--border); background:#fff;
}
.rankjump__box--after{border-color:var(--red); background:#FEF4F5}
.rankjump__k{
  font-size:.72rem; letter-spacing:.2em; text-transform:uppercase;
  color:var(--grey); font-weight:600; margin-bottom:8px;
}
.rankjump__v{font-size:clamp(2.4rem,6vw,3.6rem); font-weight:300; line-height:1; letter-spacing:-.02em}
.rankjump__box--after .rankjump__v{color:var(--red)}
.rankjump__arrow{color:var(--red); font-size:2rem; line-height:1}
.rankjump__note{text-align:center; color:var(--grey); font-size:.9rem; margin-top:20px}

/* Before / after screenshots (rank scans, Search Console, etc.) */
.shots{display:grid; grid-template-columns:1fr 1fr; gap:clamp(16px,3vw,32px); margin-top:44px}
.shots figure{margin:0}
.shots__img{
  border:1.5px solid var(--border); border-radius:var(--r); overflow:hidden;
  background:var(--light); box-shadow:0 14px 40px rgba(6,25,48,.10);
}
.shots__img img{width:100%; height:auto; display:block}
.shots figure--after .shots__img, .shots figure.is-after .shots__img{border-color:var(--red)}
.shots figcaption{
  display:flex; align-items:center; gap:10px; justify-content:center;
  margin-top:14px; font-size:.86rem; font-weight:600; color:var(--grey);
  letter-spacing:.14em; text-transform:uppercase;
}
.shots figcaption::before{
  content:""; width:9px; height:9px; border-radius:50%; background:#C4CEDC; flex:0 0 auto;
}
.shots figure.is-after figcaption{color:var(--navy)}
.shots figure.is-after figcaption::before{background:var(--red)}
.shots__note{text-align:center; color:var(--grey); font-size:.86rem; margin-top:18px}
.section--navy .shots__note{color:#8FA6C2}
@media (max-width:700px){ .shots{grid-template-columns:1fr} }

/* Single full-width screenshot */
.shot{
  max-width:940px; margin:44px auto 0; border:1.5px solid var(--border);
  border-radius:var(--r); overflow:hidden; background:var(--light);
  box-shadow:0 18px 50px rgba(6,25,48,.12);
}
.shot img{width:100%; height:auto; display:block}
.shot__cap{text-align:center; color:var(--grey); font-size:.86rem; margin-top:16px}

/* Client card — who the case study is about */
.clientcard{
  display:flex; align-items:center; gap:clamp(18px,3vw,32px); flex-wrap:wrap;
  max-width:820px; margin:0 auto; padding:26px 30px;
  background:#fff; border:1.5px solid var(--border); border-radius:var(--r);
}
.clientcard__logo{flex:0 0 auto}
.clientcard__logo img{height:54px; width:auto; display:block}
.clientcard__meta{flex:1 1 220px; min-width:0}
.clientcard__name{font-weight:600; font-size:1.06rem}
.clientcard__where{color:var(--grey); font-size:.94rem; margin-top:3px}
.clientcard__link{
  flex:0 0 auto; display:inline-flex; align-items:center; gap:8px;
  font-weight:600; font-size:.94rem; color:var(--navy);
  border-bottom:2px solid var(--red); padding-bottom:2px;
}
.clientcard__link:hover{color:var(--red)}

/* Testimonial */
.quote{
  max-width:820px; margin:0 auto; background:#fff; border:1.5px solid var(--border);
  border-radius:var(--r); padding:clamp(30px,5vw,52px); position:relative;
}
.quote::before{
  content:""; position:absolute; left:0; top:28px; bottom:28px; width:4px;
  background:var(--red); border-radius:0 4px 4px 0;
}
.quote__text{font-size:clamp(1.1rem,2vw,1.35rem); font-weight:300; line-height:1.6; color:var(--navy)}
.quote__who{display:flex; align-items:center; gap:16px; margin-top:28px}
.quote__who img{width:56px; height:56px; border-radius:50%; object-fit:cover}
.quote__name{font-weight:600}
.quote__role{color:var(--grey); font-size:.92rem}
.quote--pending{border-style:dashed; background:var(--light)}

/* Client logo strip */
.clients{padding:52px 0; background:#fff; border-bottom:1px solid var(--border)}
.clients__inner{display:flex; align-items:center; gap:clamp(24px,5vw,64px); flex-wrap:wrap; justify-content:center}
.clients__label{
  font-size:.9rem; color:var(--grey); font-weight:500; white-space:nowrap;
}
.clients__row{
  display:flex; align-items:center; gap:clamp(28px,5vw,56px);
  flex-wrap:wrap; justify-content:center; list-style:none; margin:0; padding:0;
}
.clients__row li{display:flex; align-items:center}
.clients__row img{max-height:46px; width:auto; opacity:.62; filter:grayscale(1); transition:opacity .2s, filter .2s}
.clients__row a:hover img{opacity:1; filter:grayscale(0)}
/* Text fallback when a client has no logo file yet */
.clients__name{
  font-size:1.02rem; font-weight:600; color:#8A97A8; letter-spacing:.01em;
  text-align:center; line-height:1.3;
}
.clients__name span{display:block; font-size:.76rem; font-weight:500; color:#A9B4C4; letter-spacing:.06em; text-transform:uppercase; margin-top:3px}
.clients__row a:hover .clients__name{color:var(--navy)}

/* ==========================================================================
   FAQ
   ========================================================================== */
.faq{max-width:820px; margin:52px auto 0; display:grid; gap:14px}
.faq details{
  border:1.5px solid var(--border); border-radius:10px; background:#fff;
  transition:border-color .2s var(--ease);
}
.faq details[open]{border-color:#C9D3E0}
.faq summary{
  list-style:none; cursor:pointer; padding:22px 56px 22px 26px; position:relative;
  font-weight:600; font-size:1.02rem; line-height:1.45;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:""; position:absolute; right:26px; top:50%; width:11px; height:11px;
  border-right:2px solid var(--red); border-bottom:2px solid var(--red);
  transform:translateY(-70%) rotate(45deg); transition:transform .25s var(--ease);
}
.faq details[open] summary::after{transform:translateY(-20%) rotate(-135deg)}
.faq summary:focus-visible{outline:2px solid var(--red); outline-offset:2px; border-radius:10px}
.faq__body{padding:0 26px 24px; color:var(--grey); font-size:.98rem}
.faq__body p + p{margin-top:12px}

/* ==========================================================================
   LEGAL PAGES
   ========================================================================== */
.legal{padding:clamp(48px,6vw,80px) 0 clamp(64px,8vw,104px)}
.legal h2{font-size:clamp(1.35rem,2.4vw,1.85rem); font-weight:600; margin:48px 0 16px; letter-spacing:0}
.legal h2:first-of-type{margin-top:0}
.legal h3{font-size:1.08rem; margin:28px 0 10px}
.legal p,.legal li{color:#40506A; font-size:1rem}
.legal p + p{margin-top:14px}
.legal ul,.legal ol{margin:14px 0; padding-left:22px; display:grid; gap:9px}
.legal a{color:var(--red); border-bottom:1px solid rgba(232,34,58,.35)}
.legal__updated{color:var(--grey); font-size:.9rem; margin-top:10px}
.legal__toc{
  background:var(--light); border:1.5px solid var(--border); border-radius:var(--r);
  padding:26px 30px; margin-bottom:44px;
}
.legal__toc h4{margin:0 0 14px; font-size:.78rem; letter-spacing:.18em; text-transform:uppercase; color:var(--grey)}
.legal__toc ul{list-style:none; margin:0; padding:0; display:grid; gap:9px}
.legal__toc a{color:var(--navy); border:0; font-size:.95rem; font-weight:500}
.legal__toc a:hover{color:var(--red)}
.callout{
  border-left:4px solid var(--red); background:#FEF4F5; border-radius:0 10px 10px 0;
  padding:20px 24px; margin:26px 0;
}
.callout p{color:#5A2530; font-size:.95rem}
.callout strong{color:var(--navy)}

/* ==========================================================================
   FOOTER
   ========================================================================== */
.footer{background:var(--navy-deep); color:#fff; padding:78px 0 34px}
.footer__top{display:grid; grid-template-columns:1.4fr 1fr 1.2fr; gap:48px}
.footer__logo{height:58px; width:auto; margin-bottom:32px}
.footer__big{font-size:clamp(1.9rem,3.4vw,2.9rem); font-weight:300; line-height:1.14; letter-spacing:-.01em}
.footer__tag{color:#8296B0; margin-top:18px; font-size:.98rem}
.footer h4{margin:0 0 18px; font-size:1rem; font-weight:600}
.footer ul{list-style:none; margin:0; padding:0; display:grid; gap:11px}
.footer ul a,.footer address{color:#8296B0; font-size:.95rem; transition:color .2s; font-style:normal}
.footer ul a:hover{color:#fff}
.footer address{line-height:1.8}
.footer address a{color:#8296B0}
.footer address a:hover{color:#fff}
.footer__bottom{
  display:flex; justify-content:space-between; gap:16px; flex-wrap:wrap;
  margin-top:62px; padding-top:28px; border-top:1px solid rgba(255,255,255,.1);
  color:#6E829B; font-size:.9rem;
}
.footer__bottom a{color:#6E829B}
.footer__bottom a:hover{color:#fff}
.footer__legal{display:flex; gap:20px; flex-wrap:wrap}

/* ---------- reveal ---------- */
.reveal{opacity:0; transform:translateY(22px); transition:opacity .7s var(--ease), transform .7s var(--ease)}
.reveal.is-in{opacity:1; transform:none}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1; transform:none; transition:none}
  .btn:hover{transform:none}
  .card:hover{transform:none}
}

/* ---------- responsive ---------- */
/* The homepage's full menu needs more room than the shorter shared menus. */
@media (min-width:821px) and (max-width:1120px){
  .nav--home .nav__toggle{display:block}
  .nav--home .nav__links{
    position:absolute; left:0; right:0; top:96px; flex-direction:column; align-items:stretch;
    gap:0; background:var(--navy); border-bottom:1px solid rgba(255,255,255,.1);
    padding:8px 24px 24px; margin:0; display:none;
  }
  .nav--home .nav__links.is-open{display:flex}
  .nav--home .nav__links a{padding:14px 0; border-bottom:1px solid rgba(255,255,255,.07)}
  .nav--home .nav__cta{margin:18px 0 0; text-align:center}
}
@media (max-width:900px){
  .footer__top{grid-template-columns:1fr 1fr}
  .founder{grid-template-columns:1fr; gap:34px; text-align:center; max-width:480px}
  .founder__links{justify-content:center}
  .founder__photo{max-width:300px; margin-inline:auto}
}
@media (max-width:820px){
  .nav__toggle{display:block}
  .nav__links{
    position:absolute; left:0; right:0; top:96px; flex-direction:column; align-items:stretch;
    gap:0; background:var(--navy); border-bottom:1px solid rgba(255,255,255,.1);
    padding:8px 24px 24px; margin:0; display:none;
  }
  .nav__links.is-open{display:flex}
  .nav__links a{padding:14px 0; border-bottom:1px solid rgba(255,255,255,.07)}
  .nav__cta{margin:18px 0 0; text-align:center}
}
@media (max-width:640px){
  .footer__top{grid-template-columns:1fr; gap:36px}
  .field-row{grid-template-columns:1fr; gap:22px}
  .field-row .field label{flex:0 0 auto}
  .formcard--float{margin-top:-50px}
  .video__play{width:68px; height:68px}
  .trust{gap:12px}
}

/* ==========================================================================
   STRATEGY MARKETING HOMEPAGE
   Scoped so the established Local SEO pages remain stable.
   ========================================================================== */
.strategy-page h1,.strategy-page h2{letter-spacing:-.035em}
.strategy-page h2{font-size:clamp(2rem,4.2vw,3.65rem);max-width:15ch}
.strategy-heading{max-width:780px}
.strategy-heading .lede{margin-top:20px}
.strategy-heading--light .lede{color:#A8B9CC}
.strategy-heading--light h2{color:#fff}
.strategy-hero{position:relative;overflow:hidden;color:#fff;background:radial-gradient(circle at 78% 26%,rgba(232,34,58,.16),transparent 31%),linear-gradient(135deg,#0B2848 0%,var(--navy) 54%,var(--navy-deep) 100%);padding:clamp(54px,8vw,108px) 0 clamp(64px,9vw,118px)}
.strategy-hero__grid{position:relative;z-index:1;display:grid;grid-template-columns:minmax(0,1.2fr) minmax(320px,.8fr);gap:clamp(44px,7vw,92px);align-items:center}
.strategy-hero__copy{max-width:720px}
.strategy-hero h1{font-size:clamp(2.65rem,5.6vw,5.15rem);line-height:1.01;max-width:12ch}
.strategy-hero h1 span{color:#FF5166}
.strategy-hero__lede{margin-top:26px;max-width:64ch;color:#B6C5D6;font-size:clamp(1rem,1.5vw,1.16rem);line-height:1.72}
.strategy-hero__actions{display:flex;align-items:center;gap:24px;flex-wrap:wrap;margin-top:36px}
.strategy-hero__text-link{color:#fff;font-size:.93rem;font-weight:600;border-bottom:1px solid rgba(255,255,255,.45);padding-bottom:3px}
.strategy-hero__text-link:hover{border-color:var(--red)}
.strategy-hero__note{margin-top:18px;color:#8197AF;font-size:.84rem}
.strategy-hero__visual{position:relative;min-width:0;max-width:470px;justify-self:end}
.strategy-hero__visual::before{content:"";position:absolute;inset:8% -8% -7% 12%;border:1px solid rgba(255,255,255,.12);border-radius:26px;transform:rotate(4deg)}
.strategy-hero__visual img{position:relative;width:100%;aspect-ratio:4/5;object-fit:cover;object-position:center 22%;border-radius:22px;filter:saturate(.8) contrast(1.04);box-shadow:0 36px 80px rgba(0,0,0,.42)}
.strategy-hero__badge{position:absolute;left:-38px;right:34px;bottom:28px;background:rgba(4,18,31,.92);border:1px solid rgba(255,255,255,.13);border-radius:12px;padding:16px 18px;backdrop-filter:blur(12px)}
.strategy-hero__badge span{display:block;color:#FF6072;font-size:.68rem;font-weight:700;letter-spacing:.17em;text-transform:uppercase;margin-bottom:5px}
.strategy-hero__badge strong{font-size:.91rem;line-height:1.4}
.strategy-strip{background:#fff;border-bottom:1px solid var(--border)}
.strategy-strip__items{min-height:86px;display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap}
.strategy-strip__items span{display:inline-flex;align-items:center;gap:10px;color:#42526A;font-size:.84rem;font-weight:600}
.strategy-strip__items span::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--red)}
.strategy-pains{display:grid;gap:0;margin-top:52px;border-top:1px solid var(--border)}
.strategy-pain{display:grid;grid-template-columns:72px minmax(0,1fr);gap:24px;padding:30px 0;border-bottom:1px solid var(--border);align-items:start}
.strategy-pain__number{font-size:.76rem;font-weight:700;color:var(--red);letter-spacing:.14em;padding-top:6px}
.strategy-pain h3{font-size:clamp(1.3rem,2vw,1.65rem);margin-bottom:8px}
.strategy-pain p{color:var(--grey);max-width:68ch}
.strategy-system{background:linear-gradient(145deg,#071E37 0%,#041522 100%)}
.strategy-steps{list-style:none;margin:56px 0 0;padding:0;display:grid;gap:0;border-top:1px solid rgba(255,255,255,.12)}
.strategy-step{display:grid;grid-template-columns:78px minmax(190px,.7fr) minmax(260px,1.3fr);gap:24px;align-items:center;padding:25px 0;border-bottom:1px solid rgba(255,255,255,.12)}
.strategy-step>span{color:#FF5367;font-size:.75rem;font-weight:700;letter-spacing:.16em}
.strategy-step>div{display:contents}
.strategy-step h3{color:#fff;font-size:1.25rem}
.strategy-step p{color:#9CB0C8;font-size:.96rem;max-width:58ch}
.strategy-deliverables__grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--border);border:1px solid var(--border);border-radius:var(--r);overflow:hidden;margin-top:54px}
.strategy-deliverable{display:grid;grid-template-columns:minmax(140px,.65fr) minmax(0,1.35fr);gap:24px;background:#fff;padding:30px}
.strategy-deliverable strong{font-size:1.02rem}
.strategy-deliverable span{color:var(--grey);font-size:.94rem}
.strategy-channels .strategy-heading,.strategy-fit .strategy-heading{margin-inline:auto}
.strategy-channel-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;margin-top:50px;align-items:start}
.strategy-channel{background:#fff;border:1.5px solid var(--border);border-radius:var(--r);padding:34px 30px}
.strategy-channel--featured{border-color:var(--red);box-shadow:0 20px 50px rgba(6,25,48,.1)}
.strategy-channel__label{display:block;color:var(--red);font-size:.69rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;margin-bottom:14px}
.strategy-channel h3{font-size:1.55rem;margin-bottom:13px}
.strategy-channel p{color:var(--grey);font-size:.94rem}
.strategy-proof__grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(320px,.9fr);gap:clamp(46px,8vw,100px);align-items:center}
.strategy-proof__copy h2{max-width:14ch}
.strategy-proof__copy>p:not(.eyebrow){color:var(--grey);margin-top:22px;max-width:60ch}
.strategy-proof__scope{font-size:.82rem;padding-left:14px;border-left:3px solid var(--red)}
.strategy-inline-link{display:inline-flex;gap:10px;margin-top:28px;font-weight:700;border-bottom:2px solid var(--red);padding-bottom:3px}
.strategy-proof__metrics{background:var(--navy);color:#fff;border-radius:18px;padding:8px 34px;box-shadow:0 28px 65px rgba(6,25,48,.18)}
.strategy-proof__metrics div{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:26px 0;border-bottom:1px solid rgba(255,255,255,.12)}
.strategy-proof__metrics div:last-child{border:0}
.strategy-proof__metrics strong{font-size:clamp(1.8rem,3.4vw,2.7rem);font-weight:300;white-space:nowrap}
.strategy-proof__metrics span{color:#9EB0C5;text-align:right;font-size:.86rem}
.strategy-founder{background:linear-gradient(135deg,#061930,#0B2948)}
.strategy-founder__grid{display:grid;grid-template-columns:minmax(260px,.72fr) minmax(0,1.28fr);gap:clamp(42px,8vw,100px);align-items:center;max-width:1050px}
.strategy-founder__photo img{width:100%;aspect-ratio:1;object-fit:cover;border-radius:18px;filter:saturate(.78);box-shadow:0 28px 70px rgba(0,0,0,.3)}
.strategy-founder__copy h2{color:#fff;max-width:12ch}
.strategy-founder__copy>p:not(.eyebrow){color:#A9BACD;max-width:60ch;margin-top:22px}
.strategy-founder__copy strong{color:#fff}
.strategy-fit__grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;max-width:980px;margin:50px auto 0}
.strategy-fit__card{border:1.5px solid var(--border);border-radius:var(--r);padding:34px;background:#fff}
.strategy-fit__card:first-child{border-top:5px solid var(--red)}
.strategy-fit__card--muted{background:var(--light)}
.strategy-fit__card h3{margin-bottom:22px}
.strategy-fit__card ul{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.strategy-fit__card li{position:relative;padding-left:25px;color:#4D5F76;font-size:.94rem}
.strategy-fit__card li::before{content:"✓";position:absolute;left:0;color:var(--red);font-weight:700}
.strategy-fit__card--muted li::before{content:"—";color:#8796A8}
.strategy-cta{position:relative;overflow:hidden}
.strategy-cta h2{max-width:16ch;margin-inline:auto;color:#fff}
.strategy-cta .lede{margin:20px auto 0;color:#A9BACD}
.strategy-cta__action{margin-top:34px}
@media (max-width:960px){
  .strategy-hero__grid{grid-template-columns:minmax(0,1.2fr) minmax(280px,.8fr);gap:38px}
  .strategy-hero h1{font-size:clamp(2.45rem,6.6vw,4.4rem)}
  .strategy-hero__badge{left:-18px;right:18px}
  .strategy-channel-grid{grid-template-columns:1fr}
  .strategy-channel{display:grid;grid-template-columns:180px minmax(0,1fr);column-gap:28px}
  .strategy-channel__label,.strategy-channel h3{grid-column:1}
  .strategy-channel p,.strategy-channel ul{grid-column:2}
  .strategy-channel p{grid-row:1/3}
  .strategy-channel .ticks{margin-top:16px}
}
@media (max-width:760px){
  .strategy-page h2{font-size:clamp(1.9rem,8.2vw,3rem)}
  .strategy-hero{padding-top:46px}
  .strategy-hero__grid{grid-template-columns:1fr}
  .strategy-hero__copy{max-width:none}
  .strategy-hero h1{max-width:11ch;font-size:clamp(2.55rem,11.5vw,4.2rem)}
  .strategy-hero__visual{max-width:520px;justify-self:stretch;margin-top:8px}
  .strategy-hero__visual img{aspect-ratio:5/4;object-position:center 25%}
  .strategy-hero__badge{left:18px;right:18px;bottom:18px}
  .strategy-strip__items{padding-block:20px;display:grid;grid-template-columns:1fr 1fr}
  .strategy-step{grid-template-columns:48px minmax(0,1fr);gap:18px;align-items:start}
  .strategy-step>div{display:block}
  .strategy-step h3{margin-bottom:7px}
  .strategy-deliverables__grid,.strategy-fit__grid,.strategy-proof__grid,.strategy-founder__grid{grid-template-columns:1fr}
  .strategy-deliverable{grid-template-columns:1fr;gap:8px;padding:24px}
  .strategy-founder__photo{max-width:330px}
}
@media (max-width:560px){
  .strategy-page .section{padding:64px 0}
  .strategy-hero__actions{align-items:stretch;gap:18px}
  .strategy-hero__actions .btn{width:100%;white-space:normal;text-align:center;padding-inline:18px;font-size:.92rem}
  .strategy-hero__text-link{text-align:center;margin-inline:auto}
  .strategy-strip__items{grid-template-columns:1fr}
  .strategy-pain{grid-template-columns:44px minmax(0,1fr);gap:10px;padding:24px 0}
  .strategy-step{padding:22px 0}
  .strategy-channel{display:block;padding:28px 24px}
  .strategy-channel p{margin-top:0}
  .strategy-proof__metrics{padding:6px 24px}
  .strategy-proof__metrics div{padding:22px 0}
  .strategy-fit__card{padding:28px 24px}
}

/* ---------- growth audit ---------- */
.growth-audit-hero h1{max-width:20ch}
.growth-audit-hero .hero__sub{max-width:66ch;margin-inline:auto}
.audit-checks{display:grid;grid-template-columns:repeat(auto-fit,minmax(140px,1fr));gap:10px}
.audit-check{position:relative;cursor:pointer}
.audit-check input{position:absolute;opacity:0;pointer-events:none}
.audit-check span{display:flex;align-items:center;justify-content:center;min-height:48px;padding:10px 12px;border:1.5px solid var(--border);border-radius:8px;color:#475970;font-size:.88rem;font-weight:600;text-align:center;transition:border-color .2s,background .2s,color .2s}
.audit-check input:checked+span{border-color:var(--red);background:#FEF4F5;color:var(--navy)}
.audit-check input:focus-visible+span{outline:2px solid var(--red);outline-offset:2px}
.audit-review-grid{display:grid;grid-template-columns:1fr 1fr;column-gap:48px;margin-top:46px;border-top:1px solid var(--border)}
.nav__links--simple{display:flex;position:static;inset:auto;flex-direction:row;align-items:center;background:none;border:0;padding:0;margin-left:auto}
@media (max-width:760px){
  .audit-review-grid{grid-template-columns:1fr}
  .nav__links--simple a:first-child{display:none}
  .nav__links--simple .nav__phone{padding:0;border:0;margin:0}
}
@media (max-width:480px){.audit-checks{grid-template-columns:1fr 1fr}.nav__links--simple .nav__phone{font-size:.86rem}}